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Jac And Mooki is effortless everyday essentials for a modern woman in elevated cotton, premium denim, and relaxed signature silhouettes. A less is more philosophy influences the design of seasonless essentials of luxury quality.
January 25, 2024
POSTED ON
STORY BY
Fran Benaud

La Bella Vita – An Italian Style Story.
Jac and Mooki is a timeless style elevating the essentials of cotton and denim.
A less is more philosophy influences the design of seasonless essentials, luxury quality and produced in limited quantities.
Effortless everyday essentials for a modern woman in elevated cotton, premium denim, and relaxed signature silhouettes.

Seasonal pieces inspired from coastal Italian summer holidays. A defined collection of summer staples from a palette of whites, blacks and tonal colours for effortless styling appeal. Each piece has a considered approach – that will take your from a day at the beach into the evening. With a wardrobe that can be created with less is more in mind.
It is a beautiful life – written like an Italian style story.

It is a story of signature denim in a vintage-inspired wash and classic contrast stitching paired with the cool of crisp whites.
The Palomo Jacket in subtle Faded Indigo delivers casual – an off-duty style with an updated cropped summer length.
The Margot Jean is the modern denim staple with a high-rise waist and subtle wide-leg flare.
The shirt styling of the classic Alexa T-Shirt or the crisp cotton of the Sofia Shirt, and Ines Shirt in Faded Indigo is high summer itself.
This is just the beginning of La Bella Vita – An Italian Style Story.



Shot under the Italian summer skies the ‘La Bella Vita’ campaign featuring the brand’s inspirational muse Holly Lyle, recreated that magical feel of never-ending summer days.
The endless coastlines, culture, locations and relaxed Italian way of life was the perfect backdrop to celebrate this new collection.
Holly’s favourite style piece from the shoot?
The Ines Shirt and Margot Jean. A combination of wearable and comfortable styling – highlighting Holly’s love of understated classic, timeless design.

Nothing says summer more than timeless white pieces and lightweight knits.
The simplicity of a fresh cotton Shirt Dress to take you to the beach, pool or beyond will never go out of summer style.
Dress for poolside lunches in the Cocoa Camilla Dress that flatters with its elongated classic mid-length knit and cropped sleeves.
Crafted in lightweight off-white cotton chambray, the Lola Shirt is cut for a cropped silhouette as the new season shirting update. Team with the Carter Short for your summer essentials.
La Bella Vita – An Italian Style Story.
It will be a beautiful life – no matter how you say it.





Explore the collections at Jac And Mooki to begin a timeless Italian style journey.



Discover another Style And Grace story – ‘A Classic Heritage – The Luxe Layers’ – a style moment with Brooks Brothers.
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