Scandinavian fashion today—is where minimalism meets maximalism, tradition embraces modernity, and sustainability. It is an industry of innovation and design redefining femininity, and shaping the global style.
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The trench coat is more than just outerwear—it’s an attitude, a symbol of effortless French style. It is the ultimate wardrobe staple that is effortlessly chic. It’s all about balance—structured yet relaxed, polished yet nonchalant.
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Style is characterised by the grace of something.
The Italian for style is stile'.
"Fashion is about dressing according to what's fashionable. Style is more about being yourself,"
— Oscar de la Renta
grace - GRÂCE - ADORNARE

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The mid-century is known for its interpretation on design from homes through to textiles and fashion. The art of fashion photograpy developed into a global industry with Paris, Milan and New York as its major centres.

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When you train each day or potter around your home what you wear uplifts your mood and helps to enhance the moment. Embrace your movement style in class, on the run, in the swim, or lounging around – and your wellbeing.

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French royals and French republics have come and gone, but the Breton stripe is ageless. What is it about something so beautifully simple in design that today it has become an iconic fashion piece and a wardrobe essential?

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In The Style Moments, Yolande Woods, Founder of Aerohart, shares her brand stor, her love of flying, the country, and what inspires her each day in work, at home, and life.
Highlight Moments: