Scandinavian fashion today—is where minimalism meets maximalism, tradition embraces modernity, and sustainability. It is an industry of innovation and design redefining femininity, and shaping the global style.
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The trench coat is more than just outerwear—it’s an attitude, a symbol of effortless French style. It is the ultimate wardrobe staple that is effortlessly chic. It’s all about balance—structured yet relaxed, polished yet nonchalant.
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Style is characterised by the grace of something.
The Italian for style is stile'.
"Fashion is about dressing according to what's fashionable. Style is more about being yourself,"
— Oscar de la Renta
grace - GRÂCE - ADORNARE

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Scandinavian fashion today—is where minimalism meets maximalism, tradition embraces modernity, and sustainability. It is an industry of innovation and design redefining femininity, and shaping the global style.

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The Italian approach to dressing is effortless, yet impeccably curated—an art form where quality, fit, and timeless elegance reign supreme. Here is how to master the look with a wardrobe that works as hard as you do.

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The trench coat is more than just outerwear—it’s an attitude, a symbol of effortless French style. It is the ultimate wardrobe staple that is effortlessly chic. It’s all about balance—structured yet relaxed, polished yet nonchalant.

read THE story
What does it take to bring a fashion brand to life? Beauty Life Moments speaks with – Vitalina Ghinzelli, founder and creator of her luxury millinery label that carries her name. It is a story of craftmanship, creativity and heritage skills.
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